EMILIE KLOSS
ART DIRECTION
GRAPHIC DESIGN
BRANDING
CREATIVE MARKETING
2022 - 2024
Graphic Design
Shooting & Production Management
(agency project)
Within my experience in a creative agency, I regularly accompanied Cluizel Paris on different issues: content creation for social networks, UI/UX design during the launch of their e-commerce website, then overall artistic direction.
My role was particularly strengthened during key moments such as Easter and Christmas, with the design of complete campaigns: staging ideas, planning and production of shootings, creation of set designs, management of teams and supervision of shooting. These projects led me to mobilize several skills simultaneously, from artistic creation to production management.
Skills : production and management of shootings, artistic direction, creation of social media content, UI/UX design, illustration (Procreate).
2024
Editorial Design
Print Conception
(agency project)
As part of an agency project, I managed and produced the entire editorial project for Californian artist Shane Guffogg, who is exhibiting at the 2024 Venice Biennale. My remit included creating a 200-page exhibition catalogue, as well as posters and kakemonos displayed across Venice. From editorial direction to printing, I managed the project from start to finish, coordinating communication between the United States, Italy, Russia and France.
Software used : InDesign, Figma.
2021 - 2026
Graphic Design
(personal project)
During my free time, I design and explore new graphic universes. Toasté (formerly T.Toasté) is a fictional brand that I created during my studies, which I then completely redesigned through a rebranding exercise to analyze the evolution of my graphic approach and current aesthetic codes.
Software used : Photoshop, Figma, Illustrator, Procreate, Adobe Firefly.
2025
Writting Conception for IA - Prompt
Photo Retouching
As part of AI testing for the brand, I developed the artistic direction for a series of visuals centred on the lipstick collection, which were generated by AI and then retouched by me. The aim was to explore the potential of AI in the cosmetics industry, which is still largely dominated by traditional photo shoots.
Software used : Adobe Firefly, MidJourney, Photoshop, Figma.
2023-2024
Graphic Design
Shooting & Production Management
(agency project)
The French Syrup Union brings together several brands such as Monin, Teisseire, Vedrenne, Maison Meneau and Bigallet. As part of the launch of their new website, I was given carte blanche to design the artistic direction and all the visuals.
The project develops a colorful, greedy and retro universe, mixing culinary references and mixology. I worked on set design, staging and creative direction, as well as visual and photographic research, while coordinating the teams involved to ensure overall coherence.
Skills : artistic direction, production and management of shootings, illustration (Procreate).
2021 - 2026
Writting Conception for IA - Prompt
Photo Retouching
As part of AI testing for several cosmetics brands (Caudalie, Dr Jart+, Chanel, etc.), I developed the artistic direction for a series of visuals entirely generated and refined by AI. The aim was to create bespoke content whilst adhering to technical constraints, brand guidelines, creative briefs and client expectations.
Software used : Adobe Firefly, Midjourney, Photoshop.
2025 - 2026
Branding
Marketing Creative
As part of a position at the crossroads between creation and marketing, in-house, I’m in charge of the continuous renewal of advertising campaigns, graphic design and social media animation, as well as 360°communication and marketing.
As part of the brand’s rebranding in France, the aim was to create new, engaging visuals in line with its identity and values.
The integration of artificial intelligence into the creative process played a key role. Starting with an idea transformed into a prompt, the AI generated an initial visual proposal, which was then finalised through photo editing. This method optimised production time, reduced costs and minimised the number of back-and-forth iterations.
Today, advances in AI are opening up new horizons for creative marketing by expanding the range of available resources and paving the way for ever more innovative creative possibilities.
Software used : MidJourney, Photoshop, Figma, Adobe Firefly.
2023
Graphic Design
(personal project)
Alongside my professional work, I undertake personal graphic design projects to refine my artistic direction, keep up to date with industry trends, and hone my technical skills. The Babs project explores a world that blends food branding with digital and print advertising, examining how well a brand adapts to different communication channels.
Software used : Photoshop, Figma, Illustrator, DALL·E.
2025 - now
Social Media Content
Graphic Design
Branding Strategy
Communication Campaigns
(in-house project)
As part of a position at the crossroads between creation and marketing, in-house, I’m in charge of the continuous renewal of advertising campaigns, graphic design and social media animation, as well as 360°communication and marketing.
I am involved in all the highlights of the brand : implementation on new platforms, events and conferences for the dental sector, as well as internal and external communications. This role involves constant monitoring and adaptation of creative concepts.
Skills : graphic design, communication, brand marketing, rebranding, artistic direction, brand strategy.
2024
Graphic Design
(personal project)
Alongside my professional work, I’m developing personal graphic design projects to refine my artistic direction, my industry knowledge and my technical skills.
The JYWO project explores a world that blends food branding with digital and print advertising, examining how well a brand adapts to different communication media. For a graphic designer, a test project involving coffee or matcha was just the thing.
Software used : Photoshop, Figma, Illustrator, Adobe Firefly.
Emilie Kloss
Brand & Creative Strategist
kloss.emilie@orange.fr
Paris - London
Creative marketing and brand strategist with experience across creative agencies, media and international companies, specialising in brand storytelling, art direction and multi-platform campaigns. Skilled in developing impactful visual identities, social strategies and creative experiences across digital, print and event environments.
Behance
Master of Design - Art Direction
La Sorbonne Art of School - Paris
2021 - 2022
Degree of Journalism of Arts
SHS University - Nancy
2018 - 2021
Experience
Creative Marketing Strategist
Vatech Global France
Paris
2025 - Now
Art Director
DOERS Agency
Paris
2022 - 2024
Graphic Design - Art Direction Intern
Banana Moon
Monaco
Apr 2022 - Sep 2022
Community Manager - Graphic Design Intern
Elle Magazine
Bruxelles
Jan 2021 - Mar 2021
Banana Moon
Cala 1789
Celio*
Cluizel Paris
Côté Sushi
Elle Magazine
Korg Music
La Maison du Chocolat
Le19M (Chanel)
Le Syndicat Français des Sirops
Livia Monte-Carlo
Shane Guffogg
Unbottled
Vatech Global France
Weclever Dental